CEOs Speak
CEOs Speak
Adrian Rashad Driscoll of Driscoll Entertainment
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From the small city of Barstow CA, (yeah, the pitstop on the way to Vegas) Adrian Rashad Driscoll followed his dream of becoming a professional actor and moved to Los Angeles. Shortly after that, he was woken up. After 9 years of great weather and bad traffic, he now makes his living as a filmmaker and Immersive Media consultant. With a dedication to storytelling and quality, his company (Driscoll Entertainment) has created many phenomenal visual experiences. Recently partnering with the United Way of Greater Los Angeles to create a 360 experience, guiding people through the process of receiving supportive housing. This effort was an effort to aid in the fight against Homelessness and since then, over 12,000 people have received homes. In addition to creating content, Adrian has had the privilege of working with the EAST school program, NBC, Facebook, Oculus and more! His goal is to focus on the deeper side of Immersive Media and to destroy the stigma of this all “Being just for gamers.” French Fries are the key to his heart.
Are you good?
Adrian :Hey Charlie, how
Unknown Speaker :you doing? I'm doing fine. How are you today? How are things in Barstow
Adrian :Angeles? Oh yeah, I'm way out of Barstow but yes, another day in paradise over here on my video on Yeah, I'm I'm excited. I live in Irvine now.
Unknown Speaker :Okay. Yeah. So let me start this at the CEO speaks interview podcast today we have Adrian Rashad Driscoll, CEO of Driscoll entertainment.
Charlie :Very interesting career. ups and downs and
Unknown Speaker :Let me start with with Barstow. You started off your life in Barstow and
Charlie :went into acting. But let's get before acting.
Unknown Speaker :What reason? What effect what did the life going on in small town? As I think you said that it's all the stops along the way to Vegas from LA. vie. Yeah, whatever the case is, is it have any personality and character vision growing up there consulting in terms of long term but I want to start at the base.
Adrian :Yeah, you know, so Barstow is one of those places where there's really not a lot to do. So, growing up, I mean, this is when I'm a baby basically, until I turned about 13 Marsha was just a great place a small community town, you know, everything was great.
Unknown Speaker :In a prominent community, I lived in LA And I always wear a bar so there was never there. So what is it is a farming community? It's there is some farmland,
Adrian :I think it's more of a military community because they have the base Fort Irwin. So most people that work there work at the base.
Unknown Speaker :I wasn't aware of that.
Unknown Speaker :Okay,
Adrian :so Um, so yeah, so Barstow was really great. And then
Unknown Speaker :your father in the army, never,
Adrian :never knew my father. My mom was raised there. My grandfather was in the military and then, you know, their families day my mom came out and her family stayed and that's kind of what happened. A lot of people that are in Barstow stay in Barstow is a very small community. Yeah. But yeah, so as La got gentrified, what happened is you can get a six bedroom house new at the time in Barstow for $200,000. Ridiculous really cheap. So as always But it's it's it's Yeah, but I mean, there's nothing to do there but the people started getting these big lump sums, you know, and they said, Okay, I got a million dollars, I can go live in Barstow and you know, still have $800,000 left after owning my home. And you know, they were bringing in a lot of people from LA and different parts that were causing trouble. There's nothing to do you know, they say idle hands are the devil's playground. It's so true because there's nothing to do up there. You know, people you know, they got pregnant,
Unknown Speaker :what were you doing with it? Nothing to do right in front of the revenue.
Adrian :So, it made me open my first company at six years old. I did a lot of going door to doors. I literally pushed our lawn more door to door and I had two people that worked under me I had two employees. And you know, we're splitting the profit at the end and I'm you know, I'm taking the lion's share, but That was how we made it. And that was how we stayed out of trouble. And aside from that, it was of course, acting, which I started.
Unknown Speaker :Did you have a business instinct and a very early age? Or is it just something you did, as you said, to stay on problem, presuming someone or there's something deeper in you, that you can see in the pitha to talk through something taking a route through, they're taking
Adrian :their way deeper. My mom is a brilliant entrepreneur, and she had to, you know, she had to work. It was out of necessity. You know, my dad was in there, and she raised me and I had some medical issues growing up. So it's like, this odd necessity and we became short in money. I'm lucky How can you bring in some more money? And that's, that's what I did. I went door to door, but it was deep in my grandfather's like this crazy hard worker like after retirement. You know, he had a, he went to work at Carl's Jr. Just so he could lose working. He's like he's making 500 Money You know, he was doing it just that he stayed working
Unknown Speaker :code and so you imbued with the work ethic is new
Unknown Speaker :from a pretty early age?
Adrian :Absolutely.
Unknown Speaker :Where did that can come in? When did you suddenly Veerappan tactic you're in high school when did that idea of acting?
Adrian :I was. So I was doing like I call them muscle shows because I was doing like dancing and showing my muscles when I was like two or three years old. And that was I was performing and I used to go speak was the song.
Unknown Speaker :Was it so we were in your family that as well and contain entertainment?
Adrian :No, actually, no one in my family did entertainment. It was it was interesting, but I I used to go and sing the song by Whitney Houston on the bodyguard and that song to random people at Walmart. And I'd go to random women and start singing for them and They've come to my mom and say, Well, can I buy him these Legos? And she's like, What What happened? You know, and I'm and they're like, no, he just so charming and my first official acting starting in the church, though, there was a church play to give me a one liner. And I memorized it by the end of the day, and the kids had like three months, and I fell in love with it ever since.
Unknown Speaker :With your country addiction, acting in terms of who you are, how you view the world, and the purpose in the world on a bigger scale than just purely performing is very different than business. So was there any type of contradiction within yourself and going off in that direction? Or was it the other? No, there was no contradiction This is you found we recording was and you took off from there? Or is there a part of you fighting is this The direction of visits, you had an experience your head that work ethic you saw from your grandfather, your mother was an entrepreneur was relatively pulling you in that direction versus acting. So there was a tussle within you, or is this something that no I love acting? That's what I want to do.
Adrian :Oh, actually, I mean, I think all of its way, way deeper than acting or business. You know, I love helping people. I love connecting people. So you know, when I'm telling the story on stage, I'm connecting people you know. I don't know if that's just a family thing. Like my grandma has this huge love and I mean, my grandpa was like, even in his older years, rest his soul. He was like, serving soup in the kitchen. I always thought that was so cool. You know? So whenever you're able to connect people and you actually feel that I mean, it's it's way deeper than than money. It's way deeper than, you know, fortune because that's you You're getting something that is indescribable and you can't buy.
Unknown Speaker :I, my career was in advertising and I love to work with writing and producing television commercials. And I also took playwriting, which is my first love. And there is that energy that you get when you're performing. I was not the performer but I was around the performance and is that Richard Cassidy's do between you and the audience that is special and when you're on and the audience is ignited, you feel it and it says very deep, but what I find it interesting, so is that you laid out three characteristics, really actually two within the family, which one is the work ethic? Now we're talking about giving and caring and and and that aspect of it. And then there's the performance side of yourself that showed up early and it's interesting That which one takes control which one leads you in the direction that you're going and you're applying that will lead you to who you are is really the idea of giving and sharing more than anything more than the other to produce that. That was the lead and the other one sort of filled in the work ethic of an actor, you got to act. You've got to work at it. And performance is part of the joy of performing. Right? Really, what what, what motivate you is that you're into the audience and sharing with the audience. When you started off as an actor, you mentioned that you
Unknown Speaker :did plays I guess in the Boston area.
Unknown Speaker :Theater performer theater, correct? Yeah. Who took acting classes?
Adrian :Yeah, took acting classes all my life. did so many different shows and plays and then
Unknown Speaker :also Aereo or almost anything norther radius
Adrian :through high schools all in Barstow area, with the exception of North Fort Irwin was with our base. It's like 40 miles away. But everything was in the Barstow area. Until I got into college. And that's when I started traveling to LA to start doing performances there.
Unknown Speaker :Where did you go to college?
Adrian :I went to Barstow Community College.
Unknown Speaker :Looking at yourself
Charlie :acting
Unknown Speaker :besides the joy of acting, and commanding the role, there is an ego aspect of it. You know, the star, of course, what role does that play in your motivation and direction?
Adrian :Now? No, no, no. I mean, it's cool to have people say, Oh, you're beautiful and this and that. And, you know, my role now was producer. I'm behind the camera and I think I make way more money behind the camera and it's like you know if I get a billion dollars tomorrow I don't want you to know that you know and that's the difference I want to be disconnected from that now because fame is just trouble it's in our system to see machine and I yeah that's something you desire when you're young man like no I just want I want to be able to buy nice things okay,
Unknown Speaker :so very now score this other we have an idea of your background and your backstory with as an actor you will understand backstory. Let's see doctor when you went into directing and first of all, let's go to that period that you mentioned you had risen to a certain level and then a bottom fell out and as you said it was to voluntarily fill out your you were homeless your everything was disappeared. Yeah.
Unknown Speaker :What I find interesting about that is that
Unknown Speaker :what led up to it, but more importantly, what led you out of it? out, you know, when you're the person who through a crisis, and suddenly it's like, you really look at who you are, so to speak, you know, and that's when the tire hits the road. Yeah, that's it. And you, you were at that point, and maybe you have different options that you had, but you're able to pull yourself out of it and build or rebuild your career. Where did that strength come from? That to do that, to, to not just fall apart and disappear.
Adrian :You know, Charlie, I think it comes from it's not even strength. It's like, you have to do it. You know, like, they say If you start drowning, you naturally start swimming, you know, when the panic subsides and you have to do I mean, I wasn't going to move back to Barstow where the family was. And you know, I had worked too hard to build this company. It wasn't for lack of the the motivation of the work ethic, because that was always there. So I'm like, Okay, now just figuring out how, you know, once you decide you're going to do something going to do it now just like okay, how am I going to do this isn't going to be through A, B, or C, just, you know, what's the channel going to be to get there, but we're going to get there.
Unknown Speaker :mm interesting lesson here. And I want to try to to see if you could communicate, when people fall into a very negative position, irrespective of Oh, perhaps what the character was to begin with, but they could recover. help with the darkness of it, you know, the despair and depression and this feeling of not being capable anymore? And and did you have that? Or you always said no, this is a circumstance but it's an interval in my life. Did you ever lose sight and lose faith in yourself and your perspective? That was a moment when you really weren't sure you weren't standing on strong ground? And then you finally found your way that's what I want and what I'm trying to get out then that you have to climb up? Or is it the ground or steady release you just recording a clip and you said finding what steps you take, or the period when you yourself as a person as a human being
Unknown Speaker :lost that loss and headway
Adrian :and a better one for you. Um, you know, since I was 13 years old, I've had like a very deep depression. I don't usually talk about it, but now it's exciting to talk about I can help people So it's like, you know, I hit the lottery and then you know a couple hours later I'm like, oh, man, you know that's that's how it was it was like it pulls it pulls you very deep was over
Unknown Speaker :it was it a polar or just
Unknown Speaker :defined is anything particularly or you just
Adrian :they just defined it as just depression you know and it was that then you couldn't talk about it was you know wasn't like something you talking about so I just got it diagnosed.
Unknown Speaker :I appreciate your sharing and you certainly helped me a lot of people when you do. We spoken about more often and therefore, people should recognize as part of life for many people and and there are ways of dealing with it. And like any other difficulty, person has financial pressure, whatever. This is just one of those that occurs in people's lives. Absolutely nothing behind phone or on the contrary is a stroke. Through that, so it's
Adrian :it's a superpower. It is a superpower. And people don't see it as that but like, it made me realize something like two things. One, like there's no no such thing as darkness. It's only lack of light. So when you get to a dark place, like how do I get back to that light again? You know, that's science, there's no such thing as darkness. And happiness has to be gravitational. And what I mean by that is, if you try to push yourself up and build yourself up to be happy, it can't happen because you lift something you're going to live there for so long. If you say, look, this is like gravity, I jump. Okay, but guess why I always hit the ground again. You know, happiness has to be gravitational. Same thing with success. Same thing with love. It has to be like this is pulling me so even when I stray from it. I come right back to it. That's how you get out of something that that feels dark. It's okay, how to be back to the light. You know, it feels it feels heavier. feel sad? No, it's like how do I get back to happiness? Once Happiness is your root in your core, you have to get back to it.
Unknown Speaker :And I think
Unknown Speaker :the authority on this whatsoever, but as a writer, I reflected on it both within my own life and observing other people. I think we have a really natural, reasonable life. We were able to go with energy for a period of time. And then it sort of dissipates, and we lose that energy. And when it happens, it's sometimes it feels like frightening, not frightening, but they feel like Oh, wow. So well, how can I get through this and so on. But in a fish, as you're saying it what happens is really is no, it's just the rhythm of your life, and then it goes back to the energy and so on and so forth. Absolutely. I would assume that a depression is really acute and deep versus when I'm talking about, which is sort of a wild mental lethargy. But, but it's the same idea and has to do with rhythm, the rhythm of life. And then you go, yeah, me downs and then you have your ups and you keep moving your head, right? So in a sense, that's where it goes for you that you had this period of like, Hey, I depression, not necessarily as an impression but we're, you're editing, you're down, but you always had a forward look that I want to get out of it and go back to where they were, and I can make it happen.
Adrian :Right.
Unknown Speaker :So it's relevant to people in business.
Unknown Speaker :And particularly, I think CEOs, because life is filled with challenges businesses have grown. Despite what ink magazine I think, and all the others do make people believe it's not a smooth sailing. There's tremendous pitfalls. And those pitfalls are emotional. Psychological as much as financial and understanding that that this is part of the overall process of building up and leaving a business makes it easier to move through those stages.
Adrian :Right? Absolutely. You have to remember what what you're in here for, you know, and say, Look, these things are, you know, pain is temporary. So, these these issues, they're temporary, but they will subside.
Unknown Speaker :So, you know, soda soda to direct and you run around with immersive media and so on. But what was your purpose? What was the purpose of this whole entertainment?
Adrian :So just entertainment became a necessity. When I moved to the LA area, which is less convenient start with I had this huge resume of theater. You know, I was on all these plays, and I was the lead Hollywood said, so what? You've been in a play. I don't care.
Unknown Speaker :Where did you go back to New York where theater counts?
Adrian :One I New York is cold night. I hate snow. And I hate very few things, but snow is definitely on that list. I'm California born and raised. I need, you know, between 70 and 80. So, but no I when I when I moved out there, they're like, so what you've been in a play, many of you have been in place. And I'm like, I have all this play footage. Like we don't care. We want to see what you've done in film. So my mom bought me a DSLR and you know, I'm moving out there with my 1400 dollar tax check. That's literally all the money I have, you know, so my buy me a DSLR and I started shooting many segments that I thought would highlight my acting ability. And then other people started seeing me they were willing to pay me to shoot segments for them. And that was really the the birth of Driscoll entertainment.
Unknown Speaker :sort of led you over to directing versus performing?
Adrian :Absolutely. And when I, I had to be on set, so you know, I'm doing background, and all the pianos are like, don't talk to the directors. And I'm like, yeah, that's cool. And I go talk to the directors. You know, I'm
Unknown Speaker :a writer as well. Do you write this? I do.
Adrian :Yeah, I do. Write? Yes. I've written a large number of screenplays, including some of the ones on my wall back here, which this podcast people can't see. But yeah, I've written a large number of screenplays and pieces.
Unknown Speaker :Are you ego driven? And by that, I mean, you are you come out of a small town in Barstow. You come to LA with no acting credentials in the film world. You come into the biggest film city in the world with every day 1000 people are getting off the bus so to speak, on Yeah, we actors and directors and they Go to UCLA film school. Everybody wants to be Spielberg. How did you think the jewelry make any headway in that in that market?
Charlie :Um,
Adrian :you have to have a certain level of confidence. You know, I'm, I'm good I was good at acting, you know, I'm one of the best in immersive media. It can't be ego though. egos the enemy, you know, you have to know you're good at what you do go and do your job and shut up. That's what I you know, that's what I believe in. And, I mean, there are
Unknown Speaker :many good people, many fine artists.
Unknown Speaker :You know, the famous story, okay, but you know, was a waiter for nine years. Before it's only, you know, a couple of particularly with the Godfather. I mean, he done other things, but, you know, he was on Broadway. But till he finally was recognized his talent, so they're having confidence in yourself. Is that what it Takes or is it just being the right place the right time, the right moment into either a person or you feel that you can make that happen?
Adrian :When you when you play with a high skill, good luck will happen. I definitely believe that. But you can't have a plan B. You know, I think Wilson has talks about this a lot, but like, having Plan B means you don't believe plan is gonna work. So it wasn't like, let me go be a waiter. Because, you know, I need to make money to be an actor. It's like I'm an actor to make money from acting. You know, I'm this let me make money from what I do. You know, and if I if I didn't make them money that I didn't deserve to, you know, I observed to eat that day because what I'm here for, it's what I'm here for. And I think
Unknown Speaker :a strong commitment is one direction.
Adrian :Oh, disgusting commitment. Yeah. Do.
Unknown Speaker :You start off wanting to be an actor when you just say That thing versus becoming a director moving out
Adrian :as an actor, it was it was part narcissism. You know, I wanted to be the Denzel whereby it's like, oh, you know, American Sexiest Man Alive and this and that. And I was like, I have bigger and bigger things than that. I don't just want to be thought as a sex symbol. I want to be thought as a creator and as someone that's going to be able to help and flourish. And I was like, oh, wow, actors make this much. And producers make, you know, 10 times that I'm signing the actors checks. Let me do the production production side.
Unknown Speaker :Okay,
Adrian :so that's, that's really what that's what drove me I knew that I'd have a bigger influence and a bigger stage as a producer than I would as an actor.
Unknown Speaker :Okay, so, look,
Unknown Speaker :did you see Driscoll entertainment as a business? There's an opportunity to just get what you wanted to do with me creative indirect? Or did you have a vision of it being a business where you could have an effect on on on bigger than just a performance side? That will be a ripple effect, through their choices, other projects you did, and the people that you hired and gave opportunity to, and the effect you had on a video on a bigger scale than simply being an entertainment company? Or is it simply the joy and I can understand it, I love doing commercials, or being creative and senior come into place.
Adrian :It never initially was going to be a big business. You know, ultimately, I saw myself as still working for somebody, you know, I saw myself as going and you know, doing a picture for Warner Brothers and, you know, that's what I saw it as, and then once I became my own boss, say, look, you know, I, I don't work for anybody. That's when it's like, this is what I need to do, because I had, you know, the opportunity and the what I can really do, you know, showed itself at that point
Unknown Speaker :being your own boss, the buck stops here.
Unknown Speaker :Pay pay they do. And so on your shoulders, Does that ever feel like a heavy weight to carry?
Adrian :Oh, it's all the time I need every day. You know, I it's it's like, look you every you get all of the blame and none of the credit as a business owner, you know? And I'm like, I love that though. Because I know I'm able to take care of somebody and say, Look, he's gonna go home to his wife and kids and they're taken care of as well. You know, and I'm responsible for that. And some people don't want their responsibility. I think most people don't want the responsibility. You know, it's
Unknown Speaker :good. So how did you pull out Going back to the purpose idea. Is there a bigger purpose than just going entertainment? You know, today in the world of corporations, the buzzword is purpose driven. And interpretation of purpose driven in that way is that people want to deal with businesses that are not purely about business. They want to know that they're driven to recover something for humanity. It's a simple way to put it. Right. And it's become a hot item and transparency and so on. Where is this risko Entertainment have that purpose.
Adrian :So we focus on a few really big things. One is homelessness, and we focused on homelessness before I became homeless, but it wasn't just you know, from that time, but homelessness has always been big. And civil rights and equality is very big. You know, when I look at some of the stories I'm hearing now with the protests and the riots and you know, people actually coming out and telling their stories. I'm like, Oh, I thought that was normal. Which is not okay. You know, but it's, you know, some of the interactions I've had with police pulling me over and saying, hey, Whose car is this and things like that? And it's like, I just want this car on the prices right? Like, what are you talking about? You know, it's like, no, it's not like it's a Bugatti it, it was a PC cruiser. You know, and these are things I've dealt with one being in Barstow and to just, you know, driving through LA, you know, driving to Irvine out, you know, my wife and I were in a rental car and a cop follows us for 10 miles and it's a green, kiya, and it's like, you think I really stole this bright green here, like is that what you really think? And they want to hold you over No, oh, no, no, no, no, they check, you know, they check everything they can and it's like, Look, I'm a law abiding citizen, you know, go ahead and pull me over fine, do it. And it's something that I've dealt with, you know, I've had to hold you hold on me. I've had all this stuff and it's not okay.
Unknown Speaker :injustice.
Unknown Speaker :And it's in the paper every day. What are you doing about it? Using your, your creative skills, your capabilities director, active apolar, writer and so on. Have you done anything about that to address that issue?
Adrian :Absolutely. I'm working really hard to build on the stage that I have. We have a really, really big project, which you'll be the first to know about that. You know, it's still under NDA right now. But once this comes out in the next month or so, it's going to heavily heavily Just that, if you don't
Unknown Speaker :want to be visible,
Adrian :ESA is cross platform, it's gonna be focusing a lot on immersive media, but you'll be able to consume it on other platforms as well.
Unknown Speaker :Okay. And are you involved community projects have you spilled out even further, you grew up in Barstow, you didn't have a father. I'm sure there's some aspect of your life that is affected by that, I think and so, and one way is that more sensitive to to the hurt and pain of life. And therefore, you're able to communicate in a more sensitive way with people going through a similar circumstance. Have you ever reached out on a one on one level in that respect?
Adrian :I have. I mean, Growing up, we did a lot of the the mentorship programs, I mean, there weren't a lot of them. But the ones that we had, you know, we fulfilled those, like taking people under, under my wing. And I mean, it wasn't that wide at the time. But, you know, to say, look, there are other ways, and I think it boils down to I mean, not a father, what are you doing today? Yeah, of course. Oh, of course. I mean, even things like I speak in a program called our teacher program rather called East environmental special technology and it goes over six states in the Arkansas area. And you know, people have the stigma that people from the south there are people from Arkansas and Louisiana, that they're not smart. And it's like, some of these kids are way more brilliant than I am. You know, and it's trying to show them technology so they can really expand their creativity expand their brilliance, and you know, get out of this, this bubble that everyone puts them in. So that's, that's, that's one of the biggest ones I currently do and I've done for the The past few years
Unknown Speaker :you were involved with the United Way project, you know, you continue with United Way
Adrian :i thought was great relationship with them, you know, we created a 360 experience for them. And we did it for way under budget, you know, it's just it was a love project. And since then 12,000 people have received homes, you know. Yeah. And it's like, I, it's good to be a small part of something big. You know, a lot of people just don't know, they say, look, you know, when the United Way got all this money to build or to improve on the undeveloped land, people said, Why don't people live next to me, you know, and it's like, if you give them a home that are homeless, you know, and they think, you know, the the stigma is these people are druggies are lazy. Well, when I was homeless, I had been getting up at 5am every day, when I'm I was homeless. I still got up at 5am every day, you know. So you got to get you have to get the stereotypes out of your head, you know and quit trying to lean on your own understanding. And I think that really helped people do just that.
Unknown Speaker :So, have you created a platform to expand on this review? Adrian, Rashad risko, becomes a voice spokesperson. An image that people see you as as a renter on every scale and you're able to promulgate the message on a larger scale. Right and you're doing it right now is in physical entertainment. You're doing it within the feasibility of yourself in as an individual with the time and availability that you have. But being an entertainment, entertainment is universal. You get on to YouTube when you get on social media, and everybody can see it, have you thought about creating your platform where the messages that you're talking about could be on a larger scale, have greater impact reached out to more people and you're simply saying what you're doing in Arkansas, Louisiana over there. But say, you know, why don't I talk to Arkansas, Louisiana, I think across America, you have people who are underprivileged, for whatever reason. So maybe it's a mental issue. It could be a physical disability, emotional disability, and you're working to get the message out there on a on a larger scale.
Adrian :Totally. And part of the project that I was explaining to you that we have coming up is is that you know, where we've been really want to get people to understand their potential. And that's one of the biggest issues is not that you don't have access to we have more access than we know, you know, you can learn, you can learn how to build a computer off of YouTube, you know. So now it's like, how do I access these tools? And how do I apply them in a realistic way to really expand my potential, my creativity, and that's one of the things that I'm very, very proud that I'm able to to help people Excel on that platform.
Unknown Speaker :Are you able to reach out to a liberal Hollywood and connect with them on this way and get to pull them into it and get them behind it?
Adrian :Yeah, absolutely. I have some of them on the phone right now. You know, I yeah, I've been, I've been reaching out because I can't do this alone. And I understand that you know, but the amount of influence that people have, you know, when They're at that level is ridiculous. You know, so if you can just open someone's eyes and make them understand and get a little more clarity, that's, you know, that's half the battle. Because naturally As humans, we want to do good. We just may not know what good really is. And that's, that's what we're trying to really push forward.
Unknown Speaker :You're running a company, I and responsible for the company in order to specs, the vision, the choices, the projects, the options. You ever see yourself in that respect that you truly are a CEO, as a CEO of any company, whether the nature of your business preclude or, like irrelevant, the whole concept of running your business. The way somebody who's running a manufacturing company would think about it. I'm thinking in terms of a entertaining project. Is your one shot? Do you do film? It's a film. You know, it's not every day you're putting out pencils. It's got a project is done. Okay? If you're on a studio that's different if you're running a studio, we have mega projects going on at the same time and you're the head of the studio. Yes, you are CEO and Deputy, because there are a lot of employees and you have to understand how the interrelationship between parties work, to understand teamwork. To understand competition, you have to understand markets and so on. But as an individual independent production company, do you feel that it has those elements of a business route or more project driven and making the project work and then going on to the next project?
Adrian :It's definitely business. And I'm way more CEO then I even want to be you know, NBC a couple years ago took me two years Let's see Business School. And, you know, we learned so many things that I didn't know that I didn't know about business, you know, and I'm currently in MBA program. But in order to be able to continue to provide and feed for people, you know, feed people, you have to understand how the money works. Because once the money's gone, then you go back right back to where you work, you know. So it has, it has to be a business. And that's something that we tried to, you know, we focus on the business when it needs to be focused on and we have to know it and we know it very well. And then we separate when it's time to create art, and that's something that we are trying to be very deliberate about.
Unknown Speaker :As a business.
Unknown Speaker :Now, as an advertising Pro, so many of us are working with companies like Colgate Home Depot, and so on and so forth. One of the things that you're always dealing with is a competition. There's always somebody in your business. It's not necessarily the competition, again to that, as much as it is a project that you're creating that if that project works, it's not like the song coming out with a similar project and duplicated for lower costs, or make another wrinkle to it. It's the project stands for what it is great. So what I saw was that people like it that I get it, they don't like it. They don't like it. somebody's doing another movie that except her I understand about theater and placement. That's a whole different issue. You know, getting into theaters that is strong and competitive, in terms of availability and scheduling, all that and the actual thing itself. Where do you feel that that other than the finances that vizzes creeps into what you're doing, you kind of obviously prepare and understand the cost of the project? Alternatively, in return, you have to understand the cash flow. I understand that, but you're not dealing with competition. As I understand your the T work is on as an independent isn't a very limited scale, you have to pick the people that you want to reject the project. And you know, you know that it's not as if you have a core group in a company of 100 people, and you can make them work together. Because once you have a large scale of employees, and you have egos, and you have different attendance, and so on and so forth. So does it really become a business outside the finance or film business? And that's the nature of the film business that is project driven. It's all driven. And other than finances, it's more about talent and creativity.