Colin House is an entrepreneur at heart and a highly seasoned professional in the sleep space. He entered the sleep market in an unusual way — through a friend who had assembled a team of brain scientists that developed a sleep program using the healing benefits of sound, founded on research to help NASA get astronauts to sleep in space. After acquiring the technology, Colin developed an app called Sleep Genius and took it to market. Sleep Genius provided something the industry had never seen before — it focuses on treating sleep problems, not just tracking them.
Recruited to Intellibed as CEO in 2014, he contributed his leadership and high-tech experience with disruptive technology to the company., which differentiates itself in the sleep category with its disruptive Gel Matrix®. He is responsible for leading the overall company strategy, overseeing the sales team, establishing strategic retail partnerships, guiding organizational initiatives, and determining unique POS retail activities. Over the last five years with the company, Colin has expanded distribution of their high-end luxury products at retailers from coast to coast, introduced Sleep Genius to the mattress and bedding industry, and championed the launch of the unparalleled Sleep Genius Smart Base. Over the last three years, Intellibed has doubled its business each year, making it the fastest-growing luxury mattress brand.